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Marketing & Communication Specialist-Senior (TxMOUD)

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Business Professionals
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School of Medicine
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21002197 Requisition #

Job Summary:

At TxMOUD, we are an interdisciplinary team committed to reducing the burden of substance use in Texas by expanding access to compassionate, evidence-based treatment and recovery support services. In partnership with UTHSA, TxMOUD is opening a state-wide clinic specializing in providing safe, quality, and best-in-class care for individuals living with substance use disorder ("SUD").  

 

Under limited supervision, supports the market development, growth plans and promotion for a designated department or area of UT Health San Antonio. This position will assist in the management, development of execution of marketing, branding, communications, PR/media and digital strategies. This position will also be required to cross-train on other marketing communications functions to support the department's strategic plan.

 

Job Duties:

  1. Assists in the development and implementation of comprehensive marketing and communication campaigns that align with the department or area of UT Health San Antonio's marketing strategy.
  2. Collaborates with the leadership and team to develop and implement relevant content for department or Institution's strategic marketing, brand planning and enterprise communications. Collaborates with leadership to strategically plan, create and determine the effectiveness of marketing programs and multidimensional campaigns with targeted content to drive increased brand awareness and growth.
  3. Partners with team members across departments to analyze/determine business needs, understand audiences, set goals, determine promotional tactics, and oversee the execution and measurement of tactics/campaigns.
  4. Analyzes market data, including campaign results, online traffic and various other marketing programs to determine effectiveness, including ROI, to improve future marketing strategies and campaigns.
  5. Initiates ideas and recommendations for marketing campaigns, messaging, promotions and programs that align with the cancer center’s marketing strategies.
  6. Works with external agencies, vendors and other stakeholders to build and execute strategic marketing and communications activities, including content development strategies and execution for both external and internal audiences.
  7. Leads strategic event planning, execution and budgeting to ensure alignment with marketing goals; provide post-event results reporting and analysis.
  8. Researches and writes strategic internal and external content for collateral material, patient education, articles, blogs, websites, electronic newsletters, email campaigns, direct mail, posters, and other supporting material.
  9. Works with the Marketing and Communications Manager and team to plan, develop and execute editorial social calendars and monitoring of social media channels.
  10. Provides oversight and editorial review of content provided by key stakeholders for internal and external communications.
  11. Establishes and monitor project timelines to meet deadlines for promotional efforts/campaigns and assist with the delivery of collateral materials to support promotions and marketing functions.
  12. Serves as a consult to entry level staff and intradepartmental colleagues.
  13. Performs all other duties as assigned.

 

 Education:

Bachelors degree in Communications, Marketing or General Business Management is required.

 

Experience:

Five (5) years of prior marketing, communications, or public relations experience is required.

 

Preferred:

Experience with AP style of writing is preferred.

 

UT Health San Antonio is an equal employment opportunity and affirmative action employer.  It is our policy to promote and ensure equal employment opportunity for all individuals without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or veteran status.

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